Articles & Research

Practice Strategy

Quan Yin for the Win

I saw a funny meme recently that got me thinking. At the top it read “Choose Your Fighter” and below this heading sat photos of three women: • Susan: She is gossipy and addicted to wine.• Karen: Summons the manager.• Brenda: Watches Grey’s Anatomy and believes she is a medical expert. It got me thinking: …


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Practice Strategy

Raising Your Prices: Five Strategies

When I was a little girl, my uncle gave my parents a West Highland Terrier puppy. My uncle was a breeder of these dogs. With his certifications, bloodline, and paperwork, this little guy was worth about $1,000. We named him “Westy” (of course we did – my name is East, my brother’s name is West, …

Practice Strategy

Providing Your Patients With Exceptional Experiences

“At the end of the day people won’t remember what you said or did, they will remember how you made them feel. -Maya Angelou (This applies to your treatments as well.) After I graduated from PCOM’s master of traditional Oriental medicine program in 1999, I saved up for 2 years to treat myself to a …

Press release

Alternative Medicine Practice Expert Dr. East Phillips: Ten Ways To Increase Patient Satisfaction

Alternative medicine practitioners have the power to create exceptional experiences that increase patient satisfaction and improve treatment outcomes. That is the view of Dr. East Phillips, DAOM, L.Ac, a licensed acupuncturist since 1999, a professor of Chinese medicine at the Pacific College of Oriental Medicine since 2004 and a doctor of acupuncture and oriental medicine …


The Effects of Acupuncture and Aromatherapy in the treatment of stress

Read Dr. East Capstone Research Project here: Read Now

Practice Strategy

Combining Aromatherapy with Acupuncture – it Makes Science and Scents

Acupuncture and aromatherapy are two individual modalities that have been used for thousands of years to successfully treat a gamut of conditions and diseases. But what happens when they are combined together in one treatment? Is the treatment session more effective? Is there no difference at all? Does it merely increase patient satisfaction and comfort? …

Practice Strategy

Incorporating Aromatherapy into Your Practice

Like Chinese Medicine, aromatherapy has been around for thousands of years. Ancient cultures from all over the world have used various forms of aromatherapy ranging from the burning of incense to utilizing the extracted oils from various plants, herbs and flowers. These ancestors used aromatherapy because they understood the healing properties of essential oils and …

Practice Strategy

The Art of Practice – 6 Simple Ways to Spice Up Your Practice

Over the course of 15+ years of private practice I have realized that there truly is an art to being a continuously successful and completely fulfilled practitioner. Sometimes we get burned out. Sometimes our patients get bored with the same treatment every time they come in. Sometimes we get a patient that our traditional treatments …

Practice Strategy

COPE: A Strategy for Turning Burnout into Breakthrough

You’re driving down the road, and your check engine light comes on. “Hmm, that’s strange,” you might say to yourself. What do you do? If you’re like most of us, you probably just ignore it. Maybe it will go away, right? Then you start to hear some weird noises coming from your engine. Clonk, bonk, rattle, …

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