Articles & Research

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Create an Online Course/Program – Coaching Upgrade

In this online live workshop, practitioners will review every aspect of their business and create a 12-Month Blueprint for Success.
Master Class

12-Month Blueprint for Success

In this online live workshop, practitioners will review every aspect of their business and create a 12-Month Blueprint for Success.
From Boundaries to Boundless
Practice Strategy

From Boundaries to Boundless: Strategies for going beyond and living a life you truly love

In the last issue of AIM, I discussed the importance of boundaries. In this article, I’d like to go to the other end of an entirely different spectrum and discuss the type of boundaries we place on ourselves that are dangerous. These self-created boundaries often hold us back from reaching our highest potential and experiencing ...
Practice Strategy

Radiant Aging: Five Things That Can Reverse Aging and Cost Nothing

There are countless anti-aging tools, supplements, modalities and biohacks out there today, many of which are super expensive. However, over the past fifteen years of teaching, lecturing, and practicing within the realms of anti-aging, longevity medicine, peak performance, cosmetic acupuncture/rejuvenation and what I now refer to as “Radiant Aging” I have uncovered five things you ...
Practice Strategy

Do These Things Turn You On?

Cold showers, intermittent fasting, running, nootropics, music, surfing, dancing to EDM, high-intensity sports, creative outlets such as painting or starting new companies, kittens, funny movies, having fun with my kids, weekend getaways with my husband, laughing with family and friends, girls’ weekends and Marie Kondo-like organizing the heck out of my office and home. What? ...
Practice Strategy

Boundaries: Why They are Essential to our Practice and 6 Strategies to Establish Them Solidly

According to one of my favorite thought leaders, Brené Brown, people with strong boundaries are the most compassionate. What do you think of that statement? Does it seem counterintuitive to you? It often seems to me as though many of us lack solid boundaries because we don’t want to disappoint our patients or hurt their ...
Practice Strategy

Quan Yin for the Win

I saw a funny meme recently that got me thinking. At the top it read “Choose Your Fighter” and below this heading sat photos of three women: • Susan: She is gossipy and addicted to wine.• Karen: Summons the manager.• Brenda: Watches Grey’s Anatomy and believes she is a medical expert. It got me thinking: ...

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2020 - 2021
Practice Strategy

Raising Your Prices: Five Strategies

When I was a little girl, my uncle gave my parents a West Highland Terrier puppy. My uncle was a breeder of these dogs. With his certifications, bloodline, and paperwork, this little guy was worth about $1,000. We named him “Westy” (of course we did – my name is East, my brother’s name is West, ...
Practice Strategy

Providing Your Patients With Exceptional Experiences

“At the end of the day people won’t remember what you said or did, they will remember how you made them feel. -Maya Angelou (This applies to your treatments as well.) After I graduated from PCOM’s master of traditional Oriental medicine program in 1999, I saved up for 2 years to treat myself to a ...
Press release

Alternative Medicine Practice Expert Dr. East Phillips: Ten Ways To Increase Patient Satisfaction

Alternative medicine practitioners have the power to create exceptional experiences that increase patient satisfaction and improve treatment outcomes. That is the view of Dr. East Phillips, DAOM, L.Ac, a licensed acupuncturist since 1999, a professor of Chinese medicine at the Pacific College of Oriental Medicine since 2004 and a doctor of acupuncture and oriental medicine ...

The Effects of Acupuncture and Aromatherapy in the treatment of stress

Read Dr. East Capstone Research Project here: Read Now
Practice Strategy

Combining Aromatherapy with Acupuncture – it Makes Science and Scents

Acupuncture and aromatherapy are two individual modalities that have been used for thousands of years to successfully treat a gamut of conditions and diseases. But what happens when they are combined together in one treatment? Is the treatment session more effective? Is there no difference at all? Does it merely increase patient satisfaction and comfort? ...
Practice Strategy

Incorporating Aromatherapy into Your Practice

Like Chinese Medicine, aromatherapy has been around for thousands of years. Ancient cultures from all over the world have used various forms of aromatherapy ranging from the burning of incense to utilizing the extracted oils from various plants, herbs and flowers. These ancestors used aromatherapy because they understood the healing properties of essential oils and ...
Practice Strategy

The Art of Practice – 6 Simple Ways to Spice Up Your Practice

Over the course of 15+ years of private practice I have realized that there truly is an art to being a continuously successful and completely fulfilled practitioner. Sometimes we get burned out. Sometimes our patients get bored with the same treatment every time they come in. Sometimes we get a patient that our traditional treatments ...
Practice Strategy

COPE: A Strategy for Turning Burnout into Breakthrough

You’re driving down the road, and your check engine light comes on. “Hmm, that’s strange,” you might say to yourself. What do you do? If you’re like most of us, you probably just ignore it. Maybe it will go away, right? Then you start to hear some weird noises coming from your engine. Clonk, bonk, rattle, ...
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